BRAVE TV

Problem

• •Rapid growth of BRAVE CF events created scalability and reliability challenges
• •Live events required ultra-low latency and high availability
• •Legacy Waterfall methodology caused 3-6 month release cycles, preventing rapid iteration
• •Board members lacked real-time visibility into platform performance, user engagement, and business metrics
• •Fragmented systems across web, mobile apps, OTT, subscriptions, and analytics
• •Global audience required secure, resilient, and scalable infrastructure
• •No centralized data insights for strategic decision-making

Approach

• •Led end-to-end digital transformation across OTT, mobile, and web platforms
• •Spearheaded migration from Waterfall to Agile methodology with 2-week sprints, reducing release cycles from months to days
• •Implemented DevOps practices: automated CI/CD pipelines, infrastructure as code, continuous deployment
• •Built comprehensive data analytics layer integrating Google Analytics, Google Search Console, and custom event tracking
• •Created executive dashboards in Looker Studio providing real-time insights on user engagement, content performance, revenue metrics
• •Designed scalable backend services and APIs for content delivery, user management, and subscriptions
• •Implemented cloud-first architecture focused on performance and fault tolerance
• •Established data-driven decision culture: board members now access live KPIs, A/B test results, and predictive analytics
• •Introduced monitoring, alerting, and disaster recovery planning for live events

Architecture

API-driven architecture with cloud-first infrastructure and comprehensive data analytics layer

Results & Impact

• ✓Successfully supported millions of global users during live fight nights
• ✓Reduced release cycles from 3-6 months (Waterfall) to 2-week sprints (Agile), improving time-to-market by 90%
• ✓Achieved high availability with minimal downtime during peak traffic
• ✓Empowered board members with real-time analytics dashboards: 40% improvement in data-driven strategic decisions
• ✓Improved release velocity and platform stability through DevOps automation
• ✓BRAVE TV reached #1 Trending on Play Store
• ✓Won multiple awards including Best Practice in e-Participation (iGA) and Bahrain Digital Content Award
• ✓Data analytics insights led to 25% increase in user engagement through content optimization

Technologies Used

My Contribution

• •Owned platform architecture and technical roadmap
• •Championed Agile transformation: trained teams on Scrum methodology, established sprint ceremonies, reduced delivery cycles by 90%
• •Built executive analytics framework: designed Looker Studio dashboards integrating Google Analytics, Search Console, and custom business metrics
• •Led cross-functional teams (engineering, operations, content, marketing) using Agile principles
• •Translated complex technical data into actionable insights for board members and C-suite executives
• •Ensured performance, scalability, and security for global live events
• •Acted as technical bridge between executive leadership and engineering teams
• •Established data-driven culture: KPIs, A/B testing, experimentation framework